Reaching the Mid South Hispanic Community

Radio Ambiente is the only radio station in the Mid South dedicated to reaching the Spanish speaking community.

Official statistical information and population trends show that the number of Spanish-speaking residents of Memphis proper and its tri-state greater area now exceeds 100,000.

According to a recent study by the University of Memphis, the area’s Hispanic population annually:

* Spends over $350 million, more than half of the $570 million earned.

* Eats out often, spending $20.2 million at restaurants.

* Shops, spending $23.2 million in retail apparel.

* Frequents local businesses, spending $45 million with neighborhood businesses including convenience stores.

* Invests in homes; $74.8 million in housing.

* Consumes over $49.4 million in utilities, furnishing, and household supplies.

It is no wonder that many Fortune 500 companies are already investing in this area’s Spanish speaking population. Considering Hispanics as an increasingly powerful segment of the population that you need to reach is a plan for success.